I’m David Poole

International business coach and strategist

Create Your Coaching Business Today

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Are you qualified to create a coaching business?

Can you help people get results?
That is the bottom line, people will not be concerned about your experience or qualifications, when it comes to the crunch 1 question remains, “Can you help me get what I want?” 

You do not have to cover every area of business, it will actually suit you to focus on one area, and there are many problems that can be turned into a coaching business. 

You might find these unusual, but they work as they solve a problem.
A coaching business to create adverts on Canva that attract webinar subscribers. It’s ultra niche, it focuses on one area and that helps you to be recognised as an expert.

Another coaching business idea: where you coach a company on customer service levels focusing on the first 24 hours after a purchase.

There are so many…


Skills that set you apart

Active Listening: Understanding your client’s perspective is vital. It involves hearing their words and also picking up on non-verbal cues to gain a deeper understanding of their challenges and aspirations.

Effective Communication: Your ability to communicate clearly and persuasively can inspire and motivate your clients. It’s not just about talking; it’s about connecting.

Empathy and Understanding: Showing genuine care and understanding builds trust, an essential component of the coach-client relationship.

Problem-Solving: Coaches need to be adept at identifying problems and offering creative, practical solutions that clients can realistically implement.

It’s these skills that make the difference.


Creating your coaching business with David

Step 1 is included as a bonus, if you are already coaching, then perhaps you do not need it.

All other steps are compulsory, and are key to your success to build your coaching business.


Fundamentals of coaching

Active Listening: The essence of active listening in coaching is to fully comprehend your client’s viewpoint. This skill extends beyond just processing the words they speak; it’s about being attuned to their non-verbal expressions as well. This deeper insight into their challenges and goals is crucial for effective coaching.

Effective Communication: The art of communication in coaching is more than mere dialogue. It’s about articulating your thoughts in a manner that is not only clear but also compelling. This skill is instrumental in inspiring and motivating your clients, fostering a connection that transcends basic conversation.

Empathy and Understanding: In the realm of coaching, empathy is more than a mere sentiment; it’s a foundational pillar. Demonstrating true empathy and understanding cultivates a sense of trust, which is indispensable in any coach-client relationship. It’s about showing your clients that their feelings and experiences are acknowledged and valued.

Problem-Solving: A key attribute of a successful coach is the ability to swiftly identify and address problems. This involves not just recognizing the issues at hand but also devising innovative and practical solutions. These solutions should be tailored in such a way that they are not only effective but also feasible for the client to implement in their context.

Target audience analysis
  • 1. Identifying Your Niche:
    Begin by pinpointing the specific niche you intend to serve. This involves understanding the unique characteristics, interests, and needs of this group. A well-defined niche allows you to tailor your marketing strategies more effectively. Consider factors such as demographics, psychographics, and behavioral patterns to get a clear picture of who your target audience is.

    2. Understanding the Problem:
    Once your niche is identified, delve into understanding the primary problem or set of problems your target audience faces. This understanding is key to ensuring your product or service is relevant and valuable to them. Engage in market research, surveys, and direct interactions to gather insights into their challenges, pain points, and unmet needs.

    3. Crafting the Desired Solution:
    Based on your understanding of the problems, develop a solution that aligns with your audience’s desires and expectations. This step involves conceptualizing a product or service that not only solves their problems but also appeals to their aspirations and goals. Ensure that your solution is practical, attainable, and offers a unique value proposition compared to existing alternatives.

    4. Accessing the Niche and Assessing Suitability:
    Accessing your niche effectively means finding the most efficient channels to reach and engage with your target audience. This could involve online platforms, social media, community events, or industry-specific forums. Simultaneously, assess the suitability of your product or service for this audience. This means evaluating whether your solution fits within the context of their lives, is affordable, and is accessible to them. Modify your approach based on feedback and market trends to ensure a strong product-market fit.

    Each of these steps is crucial in developing a thorough understanding of your target audience, which in turn, is essential for creating a successful marketing strategy and a product or service that truly resonates with your intended customers

Competitor analysis

Certainly! Conducting a comprehensive competitor analysis is a crucial step in understanding your market position and developing effective strategies. Here are four detailed steps to guide you through this process:

1. Identifying Key Competitors:
Start by pinpointing who your main competitors are. This includes both direct competitors (those offering similar products or services) and indirect competitors (those offering alternative solutions to the same customer problems). Use tools like market surveys, web searches, industry reports, and social media to compile a list of these competitors. Understanding who you are competing against provides a baseline for further analysis.

2. Analyzing Competitor Strategies and Performance:
Investigate the strategies employed by your competitors. This involves examining their marketing approaches, sales tactics, pricing models, product features, customer services, and market positioning. Analyze their strengths, weaknesses, market share, and customer perceptions. Tools like SWOT analysis can be very useful here. This step helps you understand what works well in your market and where there might be gaps or opportunities.

3. Understanding Competitors’ Products or Services:
Delve deeply into the specifics of your competitors’ offerings. Compare their products or services with yours in terms of quality, features, pricing, and value proposition. Look for areas where your competitors excel or fall short. Customer reviews and feedback can be a rich source of information for this analysis. Understanding this aspect helps you in refining your value proposition and in differentiating your offering from others in the market.

4. Monitoring Competitor Moves and Market Trends:
Establish a system for regularly monitoring your competitors and the overall market. Keep track of any new product launches, marketing campaigns, strategic alliances, or other significant moves. Also, stay abreast of broader market trends that could impact your industry. This ongoing analysis helps you to remain adaptive and responsive to both competitive and market changes, allowing for timely strategy adjustments.

Each of these steps will give you a clearer view of your competitive landscape, helping you to make informed decisions about your business strategies. By understanding your competitors, you can identify areas for improvement in your own business, uncover market opportunities, and effectively position your brand in the marketplace.

Creating a service

Creating a service that effectively meets the needs of your target audience and stands out in the market involves careful planning and execution. Here are four steps to guide you in creating a successful service:

1. Identifying Customer Needs and Preferences:
The first step is to deeply understand the needs, preferences, and pain points of your target audience. This involves engaging in thorough market research, which can include surveys, interviews, focus groups, or analysis of existing data. The goal is to gather insights about what your customers truly need and value in a service. This understanding forms the foundation upon which your service will be built.

2. Designing the Service:
Based on your research, design your service to address the identified customer needs. This stage involves detailing the features, benefits, and unique selling points of your service. Consider aspects such as the service delivery process, customer interaction points, quality standards, and pricing. It’s crucial to ensure that your service not only solves the customer’s problem but also provides a delightful and memorable experience.

3. Testing and Refining:
Before a full-scale launch, test your service with a small segment of your target market. This can be achieved through pilot programs, beta testing, or limited release. Gather feedback on all aspects of the service – from its effectiveness in solving the problem, to the customer experience. Use this feedback to make necessary refinements and improvements. Continuous iteration based on customer feedback is key to developing a service that truly resonates with your audience.

4. Launching and Marketing the Service:
With your service refined and ready, plan a launch that captures the attention of your target market. Develop a comprehensive marketing strategy that highlights the unique benefits of your service. Utilize various channels such as social media, content marketing, email campaigns, and partnerships to reach your audience. Post-launch, focus on building customer relationships and creating a strong brand reputation through excellent service delivery, customer support, and engagement.

Each of these steps plays a critical role in creating a service that not only meets the market demand but also provides a sustainable competitive advantage. Remember, the success of a service lies not just in its features, but in how well it solves the customer’s problem and enhances their overall experience.

Marketing materials

Creating effective marketing materials involves a strategic approach that covers various channels and techniques. Here are four steps to develop comprehensive marketing materials, including social media templates, offline marketing strategies, marketing funnels, and email marketing campaigns:

1. Developing Social Media Templates:
Start by designing customizable social media templates that align with your brand identity. These templates should cover different types of content like posts, stories, and ads for platforms such as Facebook, Instagram, LinkedIn, and Twitter. Ensure they are visually appealing, consistent in style, and easily adaptable for various campaigns and messages. Include placeholders for engaging content, hashtags, and calls-to-action. Tools like Canva or Adobe Spark can be useful for creating these templates.

2. Planning Offline Marketing Materials:
Although digital marketing is prevalent, offline marketing still plays a crucial role. Develop materials like brochures, flyers, business cards, banners, and merchandise that reflect your brand’s message and appeal to your target audience. Consider the venues where these materials will be used, such as trade shows, local community events, or in-store promotions, and tailor the design and content accordingly. Ensure these materials are professionally designed and provide clear, concise information about your services or products.

3. Designing Marketing Funnels:
Construct marketing funnels that guide potential customers through the stages of awareness, interest, decision, and action. Develop materials for each stage of the funnel, such as informative blog posts or videos for awareness, detailed guides or webinars for interest, persuasive case studies or demos for decision-making, and compelling offers or discounts for the action stage. Each piece of material should be designed to lead the customer to the next stage of the funnel effectively.

4. Creating Email Marketing Campaigns:
Email marketing remains a powerful tool for direct communication with your audience. Develop a series of email templates for various purposes such as newsletters, promotional offers, event invitations, and follow-ups. These templates should be visually appealing, mobile-friendly, and aligned with your brand’s tone and style. Segment your email list to deliver targeted content to different groups based on their interests, behaviors, and past interactions with your brand. Utilize email marketing tools like Mailchimp or Constant Contact to automate and track your campaigns.

Incorporating these steps will ensure that your marketing materials are comprehensive, cohesive, and effective across both digital and offline channels. Remember, the key to successful marketing is consistent branding, clear messaging, and a deep understanding of your target audience’s preferences and behaviors.

Coaching Packages

Service level 1

5 months

More Details

This is the base model and our most popular at point of initial purchase.

Save years of hard work


Service level 2

5 months plus 7 months support

More Details

The same as service level 1, with an additional 7 months of support. 


Service Level 3

Done For You

More Details

In service level 3 you are not expected to coach, that is your choice. 

My team will create you a business from the inception of a niche and a problem to solve, all the way through to designing and delivering a distance learning program.



About Me

I have been working as a business consultant and business coaching since 2010 and we made the move to Cognac in 2011. I know how to make your coaching business!

The people who get the best results with me have these attributes.

1. They take action
2. Come to each new session prepared
3. Work hard and fast



“His thought provoking information has now made me consider different strategies with confidence.”
Nicole McCabe – Hut Tubs In France

David suggested some quick and actionable changes that since implementing I have had a 500% increase in conversions to sign up for my email list, and it’s growing rapidly!

Rebecca Hannah – https://www.rebeccahannahphoto.com

David has this incredible ability to think outside the box and quickly figure things out. He truly “gets it” and taps into his vast knowledge to provide invaluable guidance…(he) brings a wealth of knowledge to the table and is incredibly adaptable. He’s willing to bend and shape his expertise to fit your unique needs, which is such a rare quality.

Sheri Kaplan – Life Coach and Healer